Black Friday is one of the most significant shopping events of the year, and it’s not just for big-box stores and electronics retailers.

The holiday season is fast approaching, and that means folks will be on a shopping and self-care spree. But hey, too much shopping can make those wallets cry! That’s why Black Friday is a big deal for both service providers and savvy shoppers like you. It’s never too early to start plotting how to win over customers during the year-end hustle and bustle.

Our dear lash artists who have to run lash business, it’s not just about snagging those amazing discounts on high-end fashion until you’re practically doing cartwheels. It’s an awesome chance for you to shine!

So, let’s put our heads together and cook up some cool ideas for what you can treat your customers to on Black Friday.

SPECIAL DISCOUNT CODES ONLY FOR BLACK FRIDAY

This is one of the most straightforward yet powerful strategies!

A discount code can help you offer deals on your services this Black Friday. If you take bookings online, whether through your website or a host site, you can set up a discount code. You decide how much the discount is, but make sure it makes sense for your business. Your customers will love saving money on their favorite beauty treatments.

For examples, let’s take a look at LavisLash Halloween special promotion! From October 10th to November 1st, 2023, we’re brewing up some fangtastic savings on your lash extensions. When your order adds up to $120 or more, just use the code HALLOLAVIS at checkout, and we’ll work our magic to slash 40% off your total.

And that’s not all! If you go all-in and spend over $200, we’ll even toss in a FREE engraved tweezer with your order. It’s like a lash party, and you’re the guest of honor! Be sure to check out our detailed instructions on how to apply the code and grab this boo-tiful deal:

🎃 Fall into Savings: LavisLash Promotions You Can’t Miss in This October! 👻

If you don’t use online booking and instead take appointments by phone or in person, you can still offer discounts. Just give your clients special cards with the details and discount percentage. They can use these cards to get a deal when they come back to book during the promotion.

It’s a great way to make everyone happy!

GET A FREE TREATMENT 

If you’re in a generous mood, here’s a promotion that’ll grab the attention of both new and returning customers. How about offering a free treatment, like a touch-up session after their first eyelash extensions service? This can be a fantastic way to keep your customers coming back. While it’s a limited-time offer, it shows that you care about your work and your clients’ lashes. It’s a gesture that can make them want to return again and again, especially when you consistently provide excellent service and that personal touch.

Just keep in mind that it’s essential for clients to understand when they need a touch-up, so they don’t mistakenly return for a free treatment thinking they need a brand new set of eyelash extensions. You can read this blog post that explains when a client should get a touch-up or a new set of lashes.

GIFT CARDS

With Black Friday sales paving the way for a bustling holiday season, it’s the perfect time to introduce a gift card program. For instance, clients can purchase a gift card for four prepaid treatments (for themselves or a friend) and get the fifth treatment absolutely free. You can specify which treatments qualify for this offer, whether it’s a full lash extension or an infill session.

Alternatively, you can leave the choice to the client. If they’ve invested in this gift card, they can pick any of your fabulous treatments for their free session. It’s a thoughtful way to let your customers decide which glamorous treatment they’d love to enjoy for free.

SEE MORE: Weekend Rush Hour – Buy Now Save Big with LavisLash!

REFERRAL DISCOUNT

Here’s an option that can bring plenty of new faces to your salon:

Since you see your regular clients on a monthly basis, you can offer them an exclusive Black Friday promotion. If they refer a new client to your salon for a treatment, you can provide a discount for both your client and their referral every time they bring in a new customer.

The more referrals they make, the more discounts they can enjoy. This not only treats your client but also helps establish new client relationships with their referred friends or family members, fostering trust in your quality of work and potentially turning them into regular clients.

BONUS IDEAS FOR YOUR LASH BUSINESS

If you’re looking to ramp up the excitement for your beauty salon online, here’s a fantastic idea: host a giveaway!

For every client who leaves a review on Google, your website, or one of your social media posts, you can offer them a chance to win a cool prize. Since their reviews help boost your business and attract potential clients, you can reward them with discounts on treatments, aftercare products, or even a free treatment. The possibilities are endless, and it’s a win-win for everyone.

And here’s some inspiration from the upcoming festivities!

During the Black Friday promotion, why not try something new and treat your clients to some seasonal lash designs or styles for a limited time? It’s a fun way to get everyone into the holiday spirit!

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Cheers to a Fabulous Black Friday!

Black Friday isn’t just for big stores; it’s a super fun time for lash artists and beauty businesses like yours. You can make your clients extra happy by giving them special deals, free treatments, gift cards, referral rewards, and even cool giveaways.

So, get ready to have a blast, get creative, and make this Black Friday an amazing day for your salon! Let’s spread the beauty joy! 😊

Remember, when it comes to lash extensions, LavisLash is your ticket to excellence. If you have any questions, don’t hesitate to contact us through THIS email or drop us a message on our social media platforms like Instagram or Facebook Page.

Happy lashing and happy Black Friday, our friends!