Why are some lash techs still struggling to make a living in the lash business when lash extensions are so popular?

It’s a question that crosses the minds of many lash techs.

Hello, LavisLash again!

Here we are, circling back to the topic of lash business, so we can share our thoughts with our dear and hardworking lash techs. If you have any opinions, please feel free to leave a comment right below this blog post or send us an email here.

In this blog, LavisLash is here to brighten up the world of lashes and share some practical tips to help lash techs thrive in this bustling industry.

A Financial Plan for your Lash Business

Let’s be honest; many of us in the lash world are amazing at what we do but not necessarily savvy financial gurus. The first step to fixing a struggling lash business is to create a solid financial plan.

Here’s how:

• Make a Plan: Just like you plan your day’s appointments, plan your finances too. Set clear goals for your lash business and figure out how to achieve them.

• Money Matters: Keep an eye on where your money is going. Track your expenses – lash supplies, rent, marketing, and insurance. It’s like keeping your lash palette organized.

• Emergency Fund: Create a financial safety net. It’s like having a trusty lash glue in case things get a little sticky.

Thinking about cutting costs!

Cutting costs can be like giving your business a little financial makeover. 

First, talk to your suppliers and haggle for better prices on your lash supplies.

Lavislash is excited to connect with you through email or our social media platforms to discuss this. Our prices are super affordable as they come directly from our production facility and are among the best in the market in terms of quality. Not only that, but we also have some fantastic ongoing promotions that you can check out HERE.

Then, make sure you handle your inventory wisely to avoid wasting money.

Lastly, think about sharing your workspace with other beauty professionals to reduce the rent you have to pay.

Lash Out the Right Prices

Getting your pricing strategy right is like finding the perfect lash length for a client – it’s a delicate balance. Here’s how to strike that balance:

• Market Research: Do some snooping around in your local lash scene to understand what others are charging for similar services.
• Cover Costs: Factor in your costs and aim for a reasonable profit margin when setting your prices.
• Offer Packages: Consider offering various lash packages to cater to different clients and their budgets.

SEE MORE: Lash Extension Price Guide: How Much Does A Set Cost?

Boost Your Marketing Game

You might be offering the best lash services in town, but if nobody knows about it, your business will suffer. Elevate your marketing strategies:

• Online Presence: Create a professional website and keep your social media profiles active to showcase your lash work.
• SEO Magic: Employ simple SEO techniques to ensure your lash business pops up in online searches when potential clients are looking for services.
• Advertise Smartly: Run targeted advertising campaigns on platforms like Facebook and Instagram to reach a wider audience.

SEE MORE: 5+ budget-free marketing tips for lash artists

Lash Services Galore

Diversifying your services is like offering a lash menu – there’s something for everyone.

• Add More Lash Love: Apart from lash extensions, offer lash lifts, tints, or other beauty treatments. It’s like expanding your lash universe.

• Branch Out: Think about adding related beauty services like brow shaping or facials. More services mean more happy clients.

• Upsell & Cross-Sell: Don’t forget to tell your clients about all the amazing things you offer. It’s like suggesting a dessert after a delicious meal.

SEE MORE: Stay Ahead of Lash Extension Trends with 6 Effective Strategies

Keep Learning, Keep Earning

The beauty world never stands still, and neither should you. Learning is like adding new colors to your lash palette.

• Skills Upgrade: Attend workshops and training to up your lash game and keep up with the latest trends.

• Stay Clean & Safe: Follow the latest safety and hygiene standards. Clean lashes are happy lashes.

• Get Certified: Consider getting certifications in new beauty treatments. Being a certified pro is like having a golden ticket to more clients.

SEE MORE: Lash Business: Eyelash Extension Certification vs. License

The Tax Talk

Taxes might not be your favorite topic, but they’re important. Like that mascara that won’t budge, they’re here to stay.

• Money Records: Keep track of what you earn and spend. It’s like keeping your lash tools organized.

• Save for Taxes: Put aside some money for taxes so they don’t sneak up on you.

• Tax Pro Help: Talk to a tax pro to understand your tax duties and discover potential deductions.

SEE MORE: Lash Business: 6 Valuable Reminders for Taxes in American States

Last Thoughts!

So, why do some lash techs face challenges in the lash extension craze?

Don’t worry; we’re here to let you know that your lash business can do really well! By tackling these typical money problems with our simple tips, your lash business can go from struggling to shining!

Let’s turn your lash dreams into reality, keep those lashes fluttering, and watch your business thrive. You’ve got this! 🔥🔥

Remember, when it comes to lash extensions, LavisLash is your ticket to excellence. If you have any questions, don’t hesitate to contact us through THIS email or drop us a message on our social media platforms like Instagram or Facebook Page.

Happy lashing and being wealthy, our friends!